There’s something apologetic about that phrase. Or at least, some apologetic or defensive attitude underlying the communications I see where people use this phrase to describe themselves.
We need to normalize caring! Normalize caring about people, all other species, and the planet.
De-normalize disrespect and indifference! Maybe one day, caring will be the default. Maybe one day, people who DON’T care will be the ones who feel they need to apologize or defend their stance or have some cutesy phrase for themselves to softpedal their mainstream-culture-upending mission.