Most of my DEEP GREEN blog entries include links to other writers. It allows me to offer extra material to those of you, my dear readers, who want more, while keeping my posts bite-size for those who just want a snack.
Besides, there’s a lot of excellent eco-related content out there, and I enjoy promoting it. So it was nice to read this article by Rand Fishkin at moz.com affirming the various reasons why “linking out” is good!
Of course, this general principle applies in meatspace too. In my public talks, casual conversation, meetings, any other place where I’m out and about, I try to remember to “link out” where it’s beneficial and appropriate.